Strategic approaches towards branding.
In my oppinion branding is an art, which takes loads of continuous work – as long as your brand desires to sell its products.
This site has a list of “problems” when it comes to branding.
Specifically one of the point intrigates me:
“We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.”
“Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.”
Read the entire article at risingabovethenoise.com.