To believe or not to believe …

“Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand’s promises and distinctions.

That is the severe conclusion  in this article. David Brier write on  twitter: “What challenges do you face to move your brand from ordinary to extraordinary?”

Branding never has been easy. It requires an endless effort and great honesty to make your customers trust you.

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